Marketing Services

Online Advertising

Serve the right content at the right time on the right platform to the right people on Google, Facebook, Instagram and YouTube.

Social Media Advertising

Sharing content to your existing follower base can only get you so far. You will also only reach a small fraction of them with your organic content. Luckily, there are some amazing tools to expand your reach and track results.

Google Search Advertising

Reaching potential clients or customers at the exact moment they want your product or service has obvious appeal. When you’re paying for this type of traffic, you have to understand search intent, otherwise you could end up using your entire budget for the wrong type of traffic. Once you’ve earned someone’s attention, you need to serve the right information on your website or they’ll head straight to your competitor.

Content Development

It's never too early to speak to a marketing strategist. It's important to build out your content in a way that will complement your marketing and ultimately achieve the goals you have.

Copywriting

Find your unique voice and tailor it to all of you communication channels. From full website copywriting to working with your existing team or web developers to provide guidance, get the help create a strategy to serve your audience.

Search Engine Optimization

Google’s search algorithm has become incredibly sophisticated. The days of cheating the system to be number one are long gone, but there is still a great deal of strategy to improving your search ranking. One common misconception is that if you rank high in search, no matter what SEO friendly content that you’ve stuffed into your page, business will come. The point that’s missed is that a real person has to read the content. It’s far more important to convert one visitor than to have 100 land on your website without reaching the intended goal.

Social Content Consulting

Create a strategy for creating social media content that works with within available time and skillsets. Each audience is unique and your content plan should be too.

Marketing Strategy

Uncover insights and better understand your audience with a deep dive into their habits and behaviours. More importantly, it can offer insights into untapped markets.

Audience Research

Primary research through segmented surveys and stakeholder focus groups can offer a unique understanding of how to reach your audience or become a more inclusive organization to traditionally underserved groups.

Digital Strategy

How can you drive more traffic to your site? What content should you be posting more of on social? How can you capture more leads in your database? A digital strategy analysis can uncover how audiences are interacting with your content and allow you to better track your site's website's statistics.